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Corporate Message

Inabata’s Corporate Message encompasses the company’s management philosophy, Mission, Vision, and IK Values and serves as a unifying banner that communicates a consistent image both inside and outside the company. Rooted in our founding values of “love (ai)” and “respect (kei),” the message was developed through company-wide discussions in which employees revisited these values, reflected on our role and values, and considered how we can best serve our clients in the future. The result expresses, in concise terms, the value we provide and the strengths we bring to that role.

Connecting your everyday.
Weaving our future.

At Inabata, we keep businesses moving—quietly, reliably, and with purpose.
In moments of certainty and uncertainty alike, we’re there.


Close to our clients, quick to respond, and relentless in finding better solutions.
What sets us apart is not only our capability,
but our commitment to unlocking new possibilities.


Guided by love (ai) and respect (kei),
we move to elevate your business—and the society it shapes.


Agile. Human. Moving forward.
That’s Inabata.

Background

This message was created through the MOVE MOVE PROJECT conducted in 2025. This internal initiative brought employees together to discuss Inabata’s strengths, distinctive character, and the kind of company it aspires to be, and to express these ideas in the form of a brand message. As work styles and values continue to diversify amid rapid change in society today, the project sought to reexamine our values, look ahead to the future, and enhance our sales activities and communication going forward. Over the course of approximately 10 months, with the cooperation of many employees through internal surveys and voting, the message evolved from a simple brand expression into a Corporate Message encompassing the company’s management philosophy, Mission, Vision, and IK Values.

Visual Design

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Message Logo

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The message logo is based on the company’s “IK” logo. The upper right corner of the “K,” which suggests upward movement toward the future, was expanded and visualized as a woven structure in line with the concept of “weaving” expressed in the message. This structure symbolizes Inabata’s role in supporting clients’ everyday needs behind the scenes while helping them take on new challenges. The intersecting vertical and horizontal threads represent the connection between trust and proposal capabilities, as well as strong momentum toward the future.

Colors

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The logo uses several colors based on a gradient between our corporate color Inabata Red and a blue representing the future.